Federal Centre for Health Education (BZgA)
The Federal Centre for Health Education (BZgA) is a specialist authority within the portfolio of the Federal Ministry of Health (BMG). In this capacity, it has taken responsibility for prevention and health promotion activities on behalf of the Federal Government since 1967, developing strategies and campaigns and projects to implement them.
BZgA conducts its activities at federal level as a joint scheme with the Länder and municipalities, social insurance providers, private health insurers and other partners and international organizations. This wide-ranging and complex network of cooperation contributes to exchanges of expertise and knowledge transfer. BZgA also produces large volumes of media and materials for various counselling, youth work and education professions and for end-users.
The tasks and objectives of BZgA help to increase the social prominence of health promotion and prevention, particularly in the health system, education and social affairs.
In BZgA’s work, quality assurance is seen as a cross-cutting function; most activities and media are evaluated and research results are made publicly available.
International collaboration is an increasingly important aspect of BZgA’s responsibilities. This includes the development of international standards for health education and the sharing of concepts and strategies with relevant partner institutions and in networks and committees.
BZgA works with various partners in projects and networks in the European Union, particularly in the areas of quality assurance, social inequalities and health, AIDS control, addiction prevention and sexuality education and family planning.
WHO collaborating centre
The WHO Regional Office for Europe designated BZgA as a collaborating centre back in 1983, initially in the area of health promotion. In this capacity, BZgA organized expert conferences and seminars on current areas of health education and worked for the development of standards for health promotion in theory and practice.
Since 2003, BZgA has been a WHO/Europe collaborating centre for sexual and reproductive health. This platform has clarified the aims and activities of BZgA in sexual and reproductive health.